Product & Service
Design Innovation

2019 TBC
National Design Center
With Shashank Raval & Calvin Soh

Course overview

Uncover the truths about innovation in a 3-day creative workshop presented by R/GA and supported by DesignSingapore Council. The course introduces alternative methods to discover growth opportunities using data, market insights, and consumer-focused design principles, enabling you to build skills for actionable business transformation.

During the course, you’ll be exposed to tools and transferable frameworks, and receive expert guidance and feedback from our instructors. You will also learn more about product research and discover new techniques for creative ideation that impact your business's growth opportunities

Why take this course?

Alternative approaches for insights and opportunities

Dive deep into product research and learn about the processes of developing your own research plans. You’ll also learn new techniques for creative ideation, allowing you to turn future insights into innovative and creative ideas that translates into growth opportunities.

Structured process for innovation

You will be introduced to R/GA’s award-winning Connected Design framework, which blends multiple design disciplines into one fluid approach for product and service innovation.

Methods and techniques for business growth

From mapping customer journeys to designing with data and behavioral economics, you will learn about the theoretical and practical design methods and applications, allowing you to reinvent your approach for every project. 

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Join the list and we’ll inform you of new slots.

Thank You for Signing Up

We will contact you if space in this course becomes available.

Total Duration

3 Days

Start Date

2019 TBC


National Design Center

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Course Program

Day 1

Design Research

Dive deep into techniques for uncovering truths that inform design. You’ll learn how to design a research plan, practice different research methods, and work on turning hints into themes, using both qualitative and quantitative data sources.

Creative Ideation

Learn new techniques and the R/GA’s approach to help turn insights into innovative and creative ideas that inspire your work.

Day 2

Mapping User Journeys

Successful product and service design requires thorough understanding of how, when, and where consumers will interact with your product.

Learn new techniques to map your product or service’s touch points, and identify opportunities to deliver on your customer’s wants and needs.

Designing with Data

Data is ubiquitous in our daily lives and critical to the design of innovative products and services. Learn how the broad spectrum of data can be used to inform and drive design, and quantify and measure success after launch.

Designing For Behavior

A failing of many products and services is the ”use once” factor. Learn how to incorporate behavioral economics and habit theories into your designs to ensure long term interaction.

Day 3

Brand Thinking for Products

Learn how to ensure every element of your brand connects around an active purpose that inspires beliefs and behaviors.

The traditional approach to branding can lead to detached brands lacking meaning - a critical opportunity missed for a product or service.


The best way to communicate and test your ideas is through hands-on demos. Learn all about the prototyping spectrum and the techniques needed to rapidly bring your designs to life.

The Pitch

Bringing a good idea to life relies heavily on how you sell it. Improve your ability to deliver a top-notch pitch by learning how to effectively communicate and present your ideas.


Shashank Raval

Creative Director,
Experience Design

Shank (I know!) has been at R/GA for the last 6 years, working on everything from big brand website redesigns to small start-up products and services.

Most recently, he is interested in how brands bridge gaps between what they say (communication strategy) and what they do (products and services), and what that means for consumers.

Shank has been a frequent guest lecturer and portfolio critique at SVA, and FIT. His client portfolio includes Samsung, Converse, McCormick, Verizon, and Mercedes, among many others.

Calvin Soh

Executive Director, Growth

Now Leading R/GA Singapore's client consulting, Calvin has been helping clients for over 20 years across APAC. He has deep experience in creative, innovation, business and products and services.

Calvin was voted no.1 creative director in Asia, worked in New York, was the youngest regional CCO, designed sustainable urban farming homes, invested in startups, co-wrote a children's book with his son, successfully launched a Kickstarter project, organised exhibitions, co-founded a digital crypto branding agency and is now a father (thus impervious to pain).

Course enrollment has reached the maximum number allotted.
Join the list and we’ll inform you of new slots.

How It Works

Theory & Practice

Our courses are designed to carefully balance the theoretical with the practical - making sure you not only understand how, but that you can also do.


With small class sizes and multiple instructors, our courses are tailor made to provide you with lots of real-time feedback. Additionally, we build in plenty of space for reflection on what you’ve learned, helping to bring.

Tools & Techniques

Once you complete our courses, we want to make sure you’re set up for success. That’s why you’ll walk away with a selection of frameworks, takeaways, and resources to help you implement what you’ve learned.

Launched in 2008 for our employees, R/GA University facilitates knowledge sharing across our global network.

Our courses are designed for industry professionals and anyone trying to broaden their skills or give their résumé an edge.

To help you get the most from our courses we combine a careful balance of theory and practice, with lots of time for feedback and reflection.

Absolutely. Please contact us to make arrangements.

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Total Duration

1 Day

Start Date




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