This full-day intensive course is a deep dive into one of the most exciting technological developments in recent times, one that is changing the way we experience digital products and services.
First dissecting the current state of mixed reality technologies, from VR to AR, this full-day workshop then moves into an interactive, practical session teaching the fundamentals of designing for digital experiences across three dimensional spaces, and providing attendees the skills to create simple, interactive VR and AR prototypes that can be deployed.
Why take this class?
With the rapid growth of mixed reality technologies, more and more of the work that we create for products and services is expanding beyond flat, 2D screen based experiences for desktops and mobile devices. As new VR and AR platforms emerge, brands, design firms, and startups are looking to create experiences in these worlds to connect with users. To stay ahead of these changes, creatives and technologists need to better understand how to concept, design and build in these new 3-dimensional applications.
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Learn about the fundamentals of mixed reality from virtual to augmented and everything in between. Get an overview of the current state of technology, from Head Mounted Display VR, to mobile AR. We will explain the different types of mixed reality experiences, where we are now, and the waves of technology to come that will affect the the future of industries.
We will learn the fundamentals of immersive content and how to create compelling and effective 360 content, as well as the technical components necessary to build immersive experiences.
We will also highlight inspirational work, and demo recent VR projects on multiple xR platforms.
The class will prototype VR and AR experiences from scratch. We will cover setting up projects, importing 2D and 3D objects, and interacting with them in virtual environments.
Working in our NY office, Sam is an R/GA pioneer in the design and UX of VR and AR. Always pushing the boundaries of what designers do, Sam leads the way in introducing new technologies and prototypes into our work. He has recently launched 3D experiences for brands such as Nike, Samsung, and Verizon.
Pablo is a Creative Director in the R/GA Prototype Studio, where he uses his technical and visual expertise to translate creative visions into smart, usable, and engaging experiences. His work crosses multiple fields of art, design, and technology, and with over 15 years at R/GA working on a multitude of world-class brands, his work has been recognized outside the agency by many awards and publications.
He is an all around enthusiast, obsessed with technology and design challenges, constantly guiding R/GA in developing POVs and use cases for emerging technologies and platforms. His client portfolio includes Nike, Samsung, Verizon, Google, Mercedes, L'Oreal, and Whole Foods.
Our courses are designed to carefully balance the theoretical with the practical - making sure you not only understand how, but that you can also do.
With small class sizes and multiple instructors, our courses are tailor made to provide you with lots of real-time feedback. Additionally, we build in plenty of space for reflection on what you’ve learned, helping to bring.
Once you complete our courses, we want to make sure you’re set up for success. That’s why you’ll walk away with a selection of frameworks, takeaways, and resources to help you implement what you’ve learned.
Launched in 2008 for our employees, R/GA University facilitates knowledge sharing and learning across R/GA’s global network.
Our courses are designed for industry professionals and anyone trying to broaden skills or give their résumé an edge.
For the most part, we will provide any supplies you may need. But, we recommend you bring a laptop or tablet. Any other requirements will be communicated on a course-by-course basis.
Our courses are designed to be helpful for everyone, from novice to experienced professionals. Participating will give you a better understanding of the subject, no matter your skill level.
Learn R/GA's Connected Design approach to product & service innovation. Using the methods taught in the course, you will respond to a brief by researching, ideating, creating, prototyping, and branding a product & service.Learn more
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